6 Powerful Sales Techniques Even Non-Salespeople Should Master

Even if you are not looking to “close the deal” and get that sweet commission check, knowing how to sell is a skill that always comes in handy, regardless of whether you are in the sales business or not.

Think about it. You are selling yourself every day. Whether it is trying to get your coworkers to back up your ideas or convincing your spouse why your restaurant pick is the better choice, we are constantly selling ourselves.

Knowing some good sales techniques is not only a salesperson skill, but it is also a life skill. If you walk into a job interview feeling confident and knowing how to sell yourself to the employer, you are going to have an advantage over the competition. From dating to getting a loan or landing a promotion, learning how to put solid sales techniques into practice can be a real benefit.

Selling comes naturally to some people, but for others, it can feel awkward and even insincere or opportunistic. If you are unsure of your own sales skills, here are some game-changing sales techniques that will not leave you feeling like a slimy snake oil salesman.

1. Change Your Sales Perception

Before we jump into sales techniques and practices, you must first change your perception of what sales is and is not. Sales techniques are not about pushing somebody into something they do not need, want or cannot afford.

Take the word “selling” out of your vocabulary for a second and replace it with “motivating” because that is what you are doing. Selling is motivating somebody to take action.

Learning how to motivate others to take action that benefits both you and them will pay dividends throughout all stages of your life. To motivate others to take action, you have to actively listen to their needs and know the right way to persuade them into taking that desired course of action.

Slicking your hair back, throwing on a pair of mirrored sunglasses, and adopting the loud-mouthed and pushy approach is not the way to go about this.

So, what works?

2. Know the Customer

This might sound obvious, but it can be easy to mess up. Knowing the customer means listening genuinely. Research shows most people are not the greatest at active listening. We might seem like we are listening, but we are really just waiting to talk.

Learning to be an active listener takes some practice, but it can help you better know the hypothetical customer that you are selling to. Bill Clinton might not have been a salesman, but he probably would have been a great one. The former president was known for being such a good listener that he made whoever he met feel like they had his undivided attention.

The best salespeople take a genuine interest in the problems that need to be solved. If you fail to know the customer, the rest of your sales pitch is going to be a real uphill climb.

Listening is only part of the battle. There is also preparation. Whether you are trying to sell yourself at a job interview or pitch an idea, going in unprepared is just foolish. Both teams in the Super Bowl know the strengths and weaknesses of the other team. They study their plays and develop a strategy long before the coin toss.

Do some research on your intended audience, and learn to understand what drives and motivates them. You want to find something that allows you to connect with them and speak their language. People want to work with those who they like and who understand their needs.

3. Show Them the Benefits

A big part of learning how to motivate somebody is to communicate what’s in it for the other person. You already know what’s in it for you, but you need to put yourself in their shoes. You have to convince them why they should hire you for the job or sign on to your idea.

Do not focus on your own agenda, but focus on why it is in their best interest to agree with you. When people buy from a salesperson, they do not do it because they want to make the salesperson happy. They do it because they have a need or problem that requires a solution. It is your job to understand that need and tailor your message to meet their needs.

This is where some of that research and preparation we discussed comes into play. The better you know the other person’s problem or goal they are trying to reach, the better you can convey how your background, talents, and ideas make you the right person for the job.

4. Keep Your Cool

We’ve all heard of the expression “don’t let them see you sweat.” This is sometimes easier said than done, however, and nerves have a real way of throwing a monkey wrench in a sales pitch. There is no magic solution to keeping your cool, but there are certainly a few things that you can do that will help.

Practice what you want to say. This does not mean that you need to memorize verbatim every word of what you plan to say. Nobody likes the feeling that they are being lectured to. Just take a few minutes to get a feel for how your pitch feels coming out of your mouth. The pitch for an idea might sound great in your head, but it may feel disjointed rolling off the tongue.

Even with some practice, it is easy to find yourself in the middle of trying to convey your great idea when the adrenaline kicks in and starts to get the best of you. This is often around the time that people start to get flustered and find themselves rambling or bragging. This sort of thing is a real turn off, and the person you are speaking to will pick up on this.

Slow down for a second and do your best to be conscious of your tone and speed. Take a deep breath and carry on.

5. Create Small “Yes’s” Along the Way

If you want to get that final yes at the end of your sales pitch, it helps to shoot for smaller yes’s along the way. This helps with psychologically establishing a connection with others. It allows them to see your point of view and why your idea is a good one.

In the 1960s, a team of psychologists wanted to explore what would become known as the foot-in-the-door technique. The canvased a neighborhood and asked each house if they could put a large “Drive Carefully” sign in the front yard. Only 20 percent of the residents agreed.

The researchers went back a few days later and asked if the residents would agree to put a much smaller sign in their window. More people agreed to this smaller request.

When the researchers returned a few weeks later, 76 percent of the residents agreed to put the larger sign in their yards.

So what does this mean?

By getting a yes to a smaller request first, you are establishing a connection and asking the other person to make a smaller mental commitment. While trying to motivate somebody, ask them questions along the way that touch upon their need or problem and result in a “yes.” By doing this, they are that much more likely to give you a final “yes” at the end.

6. Close the Deal

Alright, you have listened to the customer, kept your cool and conveyed a message that speaks to their needs. Now, it is time to close the deal. A lot of salespeople try to create a sense of urgency with a now or never approach. This can come off as both pushy and desperate.

Yes, the idea that you are discussing may indeed relate to a specific deadline, but being too pushy can backfire pretty easily.

It is rare for somebody to immediately say yes right away. Everyone has their own set responsibilities, and people often need a bit of time to think things over.

It is always a good idea to ask the other person if they have any questions about what was discussed or if they have any concerns about moving forward. This gives you a chance to clear things up.

Finally, ask if you can follow up at a specified point in the future. This avoids leaving things open-ended and allows you some time to tweak your message.

In Conclusion

Remember that good sales technique is not about trying to push somebody into something that is not right for them. It is about understanding their needs and conveying why you have an effective solution.

If you can master the sales techniques outlined above, you will succeed even if you never technically sell anything.

Need to Know More About Sales Techniques? Read These:

We often hear people talk about the importance of living in the present and the different ways it will benefit us. It all sounds wonderful, especially the lower levels of stress and anxiety, but how exactly can we live in the moment when our mind is constantly worrying about the past or plans for the future?

In this article, we’ll discuss some of the benefits of living in the moment you may not be aware of. Then, we’ll look at some of the obstacles and why we worry. Finally, and most importantly, I’ll show you how to live in the moment and stop worrying using some simple practices that you can easily incorporate into your busy schedule.

The result: a happier and more fulfilling life.

The Importance of Living in the Moment

“The secret of health for both mind and body is not to mourn for the past, worry about the future, or anticipate troubles, but to live in the present moment wisely and earnestly.” -Buddha

While it can be difficult to live in the moment, it has innumerable benefits.

Here are just a few that will enhance your life tremendously:

Better Health

By reducing stress and anxiety, you avoid many of the associated health consequences, such as high blood pressure, heart disease, and obesity. Studies have shown that being present can also improve psychological well-being.

Improve Your Relationships

Have you ever been with someone who is physically present, but mentally s/he’s a million miles away?

Being with unavailable people is a struggle, and building relationships with them extremely difficult.

How about being with someone who is fully present? We enjoy being with her/him because we can make a much deeper connection.

By living in the moment, you can be that person other people enjoy being with, and you make relationships much easier.

Greater Self-Control

You have greater control over your mind, body, and emotions. Imagine how much better your life would be if it weren’t at the mercy of a racing mind and unpredictable emotions. You would certainly be more at peace, and much happier.

Why Do We Worry?

Before we answer this question, it’s important to distinguish between worry and concern.

When we are concerned about something, we are more likely dealing with a real problem with realistic solutions. Then, once we do whatever we can to address the problem, we’re willing to live with the outcome.

Worrying, on the other hand, involves unrealistic thinking. We may worry about a problem that doesn’t really exist, or dwell on all the bad things that can happen as a result. Then, we feel unable to deal with the outcome. Either way, we have difficulty dealing with uncertainty, which is a normal part of life.

Certainly, some of our problems may not have desirable outcomes, such as a serious health issue. Some problems may be beyond our control, such as civil unrest or economic downturn. In such cases, it can be hard to avoid worrying, but not impossible.

3 Steps to Start to Live in the Moment

Step 1: Overcome Worrying

In order to overcome worrying, we need to do two things:

Calm Your Mind

When you calm your mind, you are able to see more clearly.

The reason some problems seem so daunting is that our mind is racing so fast that we cannot see things as they truly are. Then, we make up a bunch of possible scenarios in our mind, most of which are unlikely to come true.

In addition to seeing more clearly, a calm mind will help us think more realistically. Unrealistic thinking is fueled by confusion and uncontrolled emotions. Calming your mind will reduce confusion and calm your emotions, allowing you to live in the present.

Focus on Solutions Instead of Problems

Some people tend to be more solution-oriented, and others more problem-oriented. Some of the factors that may determine this are gender, upbringing, and education.

People with more education tend to be problem-solvers. That is what their years of education train them to do. In addition, their jobs probably reinforce this way of thinking.

If you’re not problem-solving oriented, don’t worry. You can train yourself to worry less. We’ll discuss that soon.

Step 2: Identify Obstacles to Living in the Moment

In today’s busy world, it can be a challenge to live in the moment. The reasons revolve around how our mind works, as well as outside influences.

Racing Mind

Many busy people have a racing mind that never seems to slow down. Their mind gets so agitated from too much sensory stimulation.

You see, anything that stimulates any of our five senses will trigger a thought, and that thought leads to another, and then another, and so on.

If you have a busy life, all your activities will overstimulate your mind and make it seemingly impossible to slow it down.

Unpleasant Situations and a Troublesome Past

None of us want to be in unpleasant situations, or remember those of the past. They can bring up painful emotions, which we don’t want to feel.

So how do most people cope with painful emotions?

By doing whatever we can to avoid them, we can take our mind to another place and time where things are more pleasant.

In other words, we avoid living in the present moment.

Some people resort to things that stimulate sensory pleasure, such as food, alcohol, or sex. Others will consume substances that dull their mind and keep them from thinking about unpleasant or stressful situations.

A Wandering Mind

From the moment we are born (likely sooner) until the time we die, our body and mind are active performing some function. Therefore, it’s natural for our mind to have some level of activity, whether conscious or unconscious.

Generally, a wandering mind is unproductive. One thought starts an endless chain of thoughts, and this process can go on until we need our mind to perform a specific function or get distracted with something else.

Now, there are times when a wandering mind can be productive, such as when creating works of art, or trying to find creative solutions to problems. In such cases, we need our mind to explore different possibilities.

Outside Influences

Most of us are not fully aware of how our environment and social norms influence our thinking and behavior. People and institutions are constantly competing for our attention. The media draws our attention to the past, and advertising usually to the future.

Many people around us who dwell on the past or future try to draw us to their way of thinking. Even the whole concept of the American dream is geared toward the future. It tells us that if we acquire things like a good career, family, and house, then we’ll be happy.

Step 3: Practice Mindfulness

So how can we live in the moment in a world that is constantly trying to draw our attention to the past and future?

Before we get into concrete actions you can take, it’s important to understand what mindfulness is. You’ve probably heard the term before, but may not fully understand what it means.

Understand Mindfulness

The concept of mindfulness is actually quite simple. To be mindful is to live in the moment.

When you are mindful, your attention is focused on what is happening in the present moment, and you are fully in touch with reality.

You are aware of what is happening in your body, mind, emotions, and the world around you. This is different than thinking about these things. To develop greater understanding, you don’t have to think about them so much, but rather just observe them.

This may be counterintuitive to many people, especially intellectuals, because they’re so used to using logic to develop greater understanding. With mindfulness, we calm our mind and emotions so we can see clearer. Then, much of our understanding will come from simple observation. When we develop mindfulness, we literally expand our awareness.

To develop mindfulness, we need to train ourselves to observe things more objectively, that is, without our emotions or preconceived ideas influencing our views.

If you’re ready to live a better life, read on for some simple mindfulness practices that you can incorporate into your daily routine to help you live in the moment.

You don’t have to do all of them, but rather choose the ones that appeal to you and suit your lifestyle.

Mindfulness Meditation

Mindfulness meditation is the mainstay of developing mindfulness and living in the moment. To practice mindfulness meditation, all you really have to do is sit quietly and follow your breathing. When your mind wanders off, just bring it back to your breath.

Notice how your lungs expand with each in-breath and contract with each out-breath. Let your breathing become relaxed and natural.

You don’t have to do it perfectly. The idea is to start spending time away from the constant sensory stimulation of all your activities, and just allow it to settle down naturally. Start with about 5 to 10 minutes per day and work your way up to about 20 minutes or longer.

This practice is highly effective, and can have both short-term and long-term benefits.

If you want to learn more about mindfulness meditation, take a look at this article:

Mindful Breathing

While this may sound the same as mindfulness meditation, all you’re really doing is taking short breaks occasionally (10 to 15 seconds) to observe your breathing. Stop whatever you’re doing, and take a few mindful breaths, then resume your activity. That’s it.

You can do mindful breathing at any time of the day during your busy schedule. What it does is interrupt the acceleration of your mind. It is like taking your foot off the accelerator while driving. It’s a nice refreshing break you can take without anyone noticing.

Here’re some breathing exercises you can try to learn: 5 Breathing Exercises for Anxiety (Simple and Calm Anxiety Quickly)

Mindful Walking

Walking is an activity that you perform several times throughout the day. We often think we’re being productive by texting or calling someone while walking. But are we really?

Instead of getting on your cell phone or letting your mind wander off, why not use your walking to train yourself to live in the moment and focus on the task at hand?

Mindful walking is similar to mindful breathing, but instead of focusing on your breath, focus on your walking. Pay attention to each footstep. Also, notice the different motions of your arms, legs, and torso. When your mind wanders off, just bring your attention back to your walking.

You can even make a meditation out of walking. That is, go walking for a few minutes outside. Start by slowing down your pace. If you slow down your body, your mind will follow.

In addition to paying attention to your walking, notice the trees, sunshine, and critters. A mindful walk is enjoyable and can really help your mind settle down.

You can discover more benefits of walking in nature here.

Mindful Eating

Eating is an activity that most of us perform mindlessly. The reason is that it doesn’t require your attention to perform. Therefore, many of us try to multitask while we eat. We may talk on the phone, text, watch TV, or even hold a meeting.

The problem with not eating mindfully is that we don’t eat what our body and mind need to perform at an optimal level. We may eat unhealthy foods, or too much. This can lead to various health problems, especially as we get older.

Live in the present with mindful eating.

Mindful eating has many health benefits, such as reduced food cravings, better digestion, and even weight loss.

So how do you eat mindfully? Start by slowing down, and avoid the temptation to distract yourself with another activity. Here are 3 different aspects of eating where you can practice mindfulness:

  • Eating itself: Focus your attention on choosing a portion of food to insert into your mouth. Notice the smell, flavor, and texture as you chew it; then finally swallow it. As with following your breath during meditation, pay close attention to every aspect of eating.
  • Choice of foods: Although you’ve already chosen your food before you have begun eating, you can still take the opportunity to contemplate your choices. Think about the nutrients your body needs to sustain itself.
  • Contemplating the sources: Most of us don’t think about all the work it takes to provide us with the food we eat. While you’re eating, consider all the work by the farmer, shipping company, and the grocery store. These are real people who worked hard to provide you with the food necessary for your survival.

You can find more tips about mindful eating here: 7 Simple Steps to Mindful Eating

Mindful Activities

Choose an activity that you perform regularly, such as washing dishes. Focus all your attention on this activity, and resist the temptation to let your mind wander,. When it does, just bring your attention back to washing dishes.

Notice some of the specific movements or sensations of washing dishes, such as how the soapy water feels on your hands, the circular motion of scrubbing the dish, or the rinsing. You’d be surprised at how such a mundane activity can truly expand your awareness.

You can choose any activity you like, such as ironing, folding clothes, mowing the lawn, or showering. Over time, you will begin doing all these activities with greater mindfulness.

Final Thoughts

Practicing mindfulness is like regularly putting small amounts of change in a jar. They will all add up over time, and this will add up to greater peace and happiness, as well as get you closer to achieving your goals.

Remember, you don’t have to do the mindfulness practices perfectly to get the benefits. All you have to do is keep bringing your mind back to the present moment when it wanders off.

Practicing mindfulness may be a bit challenging in the beginning, but I can assure you it will get easier.

The benefits of living in the moment are well within your reach, no matter how much your mind is racing. If you stick with these mindfulness practices, you too will learn how to live in the moment and stop worrying. When you do, a whole new world will open up for you. This is what Zen master Thich Nhat Hanh calls the ultimate reality.

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