Popular adult animated series Rick and Morty will finally be returning with new episodes on November 10, kicking off its fourth season after a two year hiatus. Adult Swim has been going hard with promotion for the new season of Rick and Morty, doing crossovers with everything from All Elite Wrestling to video games. This has included a new ad that aims to promote not just the new season of Rick and Morty, but the upcoming Death Stranding as well.

The Death Stranding Rick and Morty ad shows the titular Rick and Morty explore the video game's bleak world. The characters comment on what they're meant to do in the game, and even refer to Hideo Kojima by name. The duo question the game's bizarre premise and the weird ghost-like creatures that are floating around everywhere, and eventually come to a dark choice. They decide to eat the jar baby that Morty is carrying around.

The Death Stranding jar baby, or BB as it's called in-game, has been one of the game's weirdest and most-featured elements. Throughout Death Stranding, Norman Reedus's character Sam Bridges carries a baby around in a jar that's attached to his suit. This baby has story and gameplay ramifications for Death Stranding, so it's rather shocking that Rick and Morty decide to eat it, though they do so in the hopes that it will give them a power-up like eating things does in many other video games.

The Death Stranding Rick and Morty ad is far from the first time that Rick and Morty have crossed over with video games. There are multiple Rick and Morty video games available, not to mention the fact that the animated pair "played" Fallout 76 with Ninja in a live stream. That particular bit of promotion turned out to be more of a disaster than anything else, but is another example of Rick and Morty's persistent popularity.

Assuming the new season of Rick and Morty maintains the high quality set by previous seasons, there's no reason to believe that the show will be losing its popularity anytime soon. Fans will find out when Rick and Morty season 4 premieres on Sunday, November 10.

Death Stranding launches on November 8 for PS4, with a PC release to follow in the summer of 2020.