The latest installment in 2K Games’ annual basketball series, NBA 2K20, managed to attract some of the most controversy of any game this year back when it came out in September. That’s due to the presence of microtransactions that many feel are so aggressive they effectively turn NBA 2K20 into a casino game with basketball elements. People have been far from pleased with 2K’s money-making strategies, so it’s unlikely that the game’s latest addition will be well received.

Back in July, 2K caught a fair deal of flak when it added a feature to last year’s NBA 2K19 that no one asked for: in-game ads that couldn’t be skipped. The backlash was large enough that many hoped 2K would take it to heart and learn its lesson about not putting stuff like that in a AAA game. Alas, it turns out 2K learned a different lesson, because players are reporting that unskippable ads have now made their way into NBA 2K20 as well.

This rollout evidently took place over the weekend, as that’s when users on social media started speaking up about it. Reddit user Boostermiester was the first to sound the alarm, sharing an image of a Converse ad that appears during a loading screen, which in turn led to replies from other players who encountered similar ads and people expressing fresh frustration towards 2K. A few people even joked about taking their complaints to 2K marketing director Ronnie Singh, whom fans wanted to see fired over NBA 2K20’s microtransactions so much that “#FireRonnie2K” ended up trending on Twitter last month.

It is quite the frustrating situation for players who just want to enjoy the game. With all the games that are coming out these days, putting down a full $60 for the average AAA title is a big investment for a lot of gamers who don’t have much cash to spare. Most agree that for that price, these games should let them play without constant pressure to buy something else. That’s why NBA 2K20’s overabundance of microtransactions left such a bad taste in peoples' mouths.

Being a business first and foremost, it’s no surprise that 2K is interested in making as much money as possible off its games and players. So if players really want the company to listen to them and change the game for the better, they’re clearly going to have to speak with their wallets just as loudly as their social medias. There’s just one small problem: NBA 2K20 is the best-selling game of 2019. Even with all of the bad press, the game has sold spectacularly, and that effectively tells 2K it’s okay to do this and keep doing it. So unless its next few NBA games tank hard in the coming years, fans are probably going to have to get used to ads and abundant microtransactions in their basketball sim.

NBA 2K20 is available for PC, PS4, Switch, and Xbox One.

Source: Reddit